A Harbinger for 2012: Facebook on Top?
January 3, 2012
Experian Hitwise, a subset of Experian Marketing Services, reported on a recent analysis of the top 1,000 search terms for 2011 in article “Facebook was the Top Search Term for Third Straight Year.”
According to the article, Facebook was the top search term and the most visited website in the U.S and accounted for 3.10 percent of all searches, a 46 percent increase from 2010. Social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is an increase of 12 percent compared with 2010.
Simon Bradstock, general manager of Experian Hitwise, said:
Marketers need to be particularly brand-savvy when managing their search optimization campaigns because of this behavior, which is a result of predictive search functionality across major search engines. Other top 2011 searches reflect ongoing fascination with celebrities online, and many of the top fast-moving searches centered on natural disasters or notable personalities passing away.
It seems that social media is here to stay and business leaders ought to stay abreast of these trends and utilize them to their advantage.
Jasmine Ashton, January 3, 2012
Sponsored by Pandia.com
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