PLM Takes the Checkered Flag

January 19, 2012

Every Sunday from spring to fall NASCAR shows off its best drivers and advertise-ridden cars.  However behind the scenes, team engineers could be the difference between taking home the checkered flag or not finishing the race. As discussed in “Every Second Counts at Penske Racing,” the top NASCAR teams are using product lifecycle management (PLM) to assist engineers with difficult time constraints.

Penske Racing uses Parametric Technology Corporation’s (PTC) Windchill PLM software along with Creo CAD software to help “the team and third-party collaborators work together to manage the engineering process from concept to completion.”  PLM is important to them because:

Whether work is being done in machine shops, at Penske’s Mooresville, North Carolina, racing facility, or at tracks around the country, the web-based business collaboration software helps Penske Racing manage, develop, and deliver the products created to enhance the team’s performance.

Other teams are seeing the benefit as well.  In fact, earlier this fall “Joe Gibbs Racing and Siemens PLM Software Extended Multi-Year Technology Partership” through  2016.

With racing engineers often having only mere hours to develop and create new parts, we wonder how much time they spend gathering data.  With innovations like Inforbix software, that search time could be greatly diminished. Their software is a collection of integrated applications that help find, re-use and share data through the company.  When every second counts, this might be the next big breakthrough in technology and racing.

Jennifer Wensink, January 19, 2012

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