Goggle: Now FUBAR Allegation. Yowza.

January 28, 2012

The goose is chilling. The docs have patched a webbed foot so there is some time to catch up on reading. I zipped through “Google is FUBAR” and realized that the poobahs, failed webmasters, former middle school teachers have changed. I think that the Google is pretty much the same post-2006 Google that I know and love. The FUBAR allegation underscores that the idealists and seekers of a Google campus visit are beginning to perceive Google differently.

Here’s the passage I noted:

Why is Google FUBAR, then? Because it is biting the hand that feeds it. Indexed search might have peaked, but it’s still huge, and still propelled Google to over $10 billion in revenue this past quarter. To become Facebook, Google must forsake almost everything that brought it success in the first place. It must irreparably alter its fleet of successful web properties to become more Facebooky. It must alienate users with weird, ungooglesque features. It must force Chrome and Google+ down the throats of users who are simply looking for a brilliant search engine.

My question: “What is causing the former cheerleaders to dress up like Goths and gnaw on the team?” Google is Google to me. I am happy with that. The Goths seem to have the green light for criticism which may be unwarranted.

Stephen E Arnold, January 28, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.