Amazon Embraces Flexibility

January 29, 2012

Amazon’s latest product Elastic Network Interface (ENI) seems to provide some additional options and flexibility to users and could prove especially beneficial for enterprise users. According to the ZDnet UK Blog article “Amazon Separates Servers From IP Addresses.” “

Amazon Web Services has released a product that separates its rentable servers — ‘instances’ — from their IP addresses. “ The new products will only work with instances that are in Amazon Web Services’ Virtual Private Cloud (VPC) product. A post by Amazon on its blog states:

Today we are adding additional flexibility to EC2 instances running in the Virtual Private Cloud. First, we are teasing apart the IP addresses (and important attributes associated with them) from the EC2 instances and calling the resulting entity an ENI… Second, we are giving you the ability to create additional ENIs, and to attach a second ENI to an instance.

Though this provides customers with some attractive options one can’t overlook the surging costs on Amazon. It will be interesting to see how long they control their bulging budget while continually to produce innovative products and keep their customers happy. Amazon continues to demonstrate that it poses a threat to Apple and Google. eBay? Already stung by Amazon.

April Holmes, Janaury 29, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.