Business Lessons from the Yahoo Stumbles

May 18, 2012

An amazing insider view of Yahoo’s path to self-destruction was recently published on InformationWeek’s site. The article, “Three Lessons from Yahoo’s Meltdown, From an Insider,” is a business school case study gold mine and offers insights on what caused the big company’s setbacks.

The article, written by a former Yahoo exec who was laid off, gives three important lessons in business: “Don’t deny your strengths—even when others do,” “Beware belonging to a club,” and “When it’s no longer time to persevere, don’t.” The article expands on the statements:

“You have to work hard to identify your competencies, especially those that differentiate you from others. You have to brutally honest about yourself, your team, and your organization: You can’t allow others to define you, especially if they work in a nearby segment or industry. Never get too insular, but look instead to other industries, companies, or regions outside your own neighborhood.

And when staying the course isn’t working after a decent interval, admit it.”

These simple lessons leave much for CEOs and board members to take away, as well as small tech startups. Beware of the path Yahoo has taken and do not forget the business school basics.

Andrea Hayden, May 18, 2012

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