Facebook and Search: A New Google Rival
June 7, 2012
Facebook is making plans to improve its search engine so users can more easily find shared or liked content. The current flawed search system needs a revamp, but a new survey reveals that almost half of respondents disliked the idea of Facebook launching its own search engine.
The article, “A Facebook Search Engine to Rival Google? Users Dislike That Idea,” tells us that even though Facebook could potentially capture 22 percent of the global search market, but the public isn’t exactly receptive at the moment. Forty-eight percent of respondents to the recent survey by Greenlight spoke up and said they would not, or probably would not, be interested in a Facebook search engine.
“Still, Greenlight says if Facebook launches its own search engine, it could potentially grab 22 percent of the global search market share and become the second most used search engine in every major market except for China, Japan, and Russia, where it would rank third.
‘It wouldn’t need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent,’ said Greenlight Chief Operating Officer Andreas Pouros.”
However, Facebook isn’t currently interested in crawling and indexing the entire web. The company just wants content on the site that is shared by users to be more easily accessible. Regardless, Google’s 66.5 percent market share in the U.S. is quite intimidating and possibly the reason behind Facebook’s reluctance to join in the search engine war.
Andrea Hayden, June 7, 2012
Sponsored by PolySpot
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