Will Video Inject New Revenue Into Venerable Kiplinger
August 17, 2012
Why just read advice when you can watch it? According to MSN Money’s article “blinkx Partners with Kiplinger for Personal Finance Wisdom” Kiplinger wants to go viral with their well-respected advice.
Most people think YouTube when they hear video, but blinkx has more than 35 million hours of audio and video content available with a customized search platform. Now they are combining with a company that holds the prestige of a well preserved antique in the world of finance wisdom.
Kiplinger is broadening blinkx’s financial horizon in hopes of expanding their viewer range:
“Kiplinger’s is one of the most trusted and well-respected sources for consumers seeking financial advice. Whether you’re a recent graduate coping with student loans or a parent looking for tips on tax breaks, our video library has helpful personal finance advice for you. We’re pleased to partner with blinkx to increase our exposure to new audiences and to make our video reports easily searchable for consumers around the world.”
Will video inject new revenue into the venerable Kiplinger? This noble company publishes the longest running newsletter in the US and is only one decade from the century mark. The print newsletters are not what they use to be and more presses collect dust every year.
This gosling does not think Kiplinger will receive any monumental renown via blinkx, but we’ll have to wait and see. In the meantime, Kiplinger does deserve a 12 Honk salute for reaching antique status.
Jennifer Shockley, August 17, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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