EasyAsk Taps BrainSell for SugarCRM Embedment
August 22, 2012
Natural language tech firm EasyAsk has turned to BrainSell to help with pre-packaged business intelligence solutions for SugarCRM, the open-platform, web-based customer relationship management software. The press release,”EasyAsk and BrainSell Ink Exclusive Agreement to Deliver EasyAsk Business Edition for SugarCRM Sales,” informs us the new solutions are to be deployed across North America. The write up explains:
“EasyAsk for SugarCRM Sales provides an easy way for entire sales organizations to track, analyze and manage sales operations within SugarCRM. Users simply ask questions about relevant sales topics in English and get fast results from their SugarCRM data. Utilizing a pioneering natural language architecture, similar to that used by IBM in creating Watson and defeating the Jeopardy grand champions, EasyAsk understands both the intent and the content of every sales question an approach that is more intuitive and returns better answers than standard search and analysis products. This is specifically designed for business users, who don’t need to know anything about SugarCRM, to get the information they need, when they need it.”
Invoking the popular Watson—well played. Running directly inside SugarCRM, EasyAsk and BrainSell’s contribution facilitates drilling down into CRM records for the latest results. Display options are customizable, and collaboration tools are designed to be fast and easy to use.
Based in Burlington, MA, EasyAsk was founded in 1994 by a professor of computational linguistics who also happened to be expert in database systems and computerized natural language. As the name implies, the company emphasizes ease-of-use in its products.
BrainSell is headquartered in Topsfield, MA, but has offices across the US. The company stresses its relationships with prominent business software developers, but says its strength lies in its extensive experience integrating and administering business systems.
Cynthia Murrell, August 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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