YouTube Changes Search Rankings Algorithm
October 22, 2012
Slashgear.com recently published an article implying that page rank may be ineffective for some media types and that Google is becoming more like a traditonal TV network. According to “YouTube Search Rankings No Longer Based on Clicks” YouTube will base its search rank algorithm on the amount of time spent on each video instead of on the number of clicks to the video.
While this seems like a pretty accurate way of making sure that high quality content rises to the top of search rankings, it also has a lot of added financial benefits for YouTube.
The article states:
“Keeping people on the site longer means more advertising revenue for YouTube, so it’s a win-win situation, so long as you’re among the content creators who are putting out engaging videos. YouTube has even added a “Time Watched” report to analytics pages, so you can see which of your videos keep people watching and which ones are making people look elsewhere. YouTube says on the Creators Blog that it has “started” to adjust search engine results in this way, so it sounds like this feature will see a gradual roll out over the coming days.”
While this seems like a great idea initially, video creators are bound to find another way around this search algorithm. Perhaps they will start posting shorter videos in order to make sure that people will watch them to completion.
Jasmine Ashton, October 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
