PolySpot Asserts Impressive and Innovative Tools into the Big Data Mix
October 31, 2012
Big data is only as big and exciting as the business intelligence platforms available to transform raw data bits into enriched insights. GigaOM reported on a new player in this field in the article,”Platfora Shows a Whole New Way to do Business Intelligence on Big Data.” Show, not tell, is definitely applicable to Platfora. Data is presented visually in graphs to data scientists and analysts.
Platfora uses Hadoop as a scalable data store from which users can grab data sets and choose which variables are shown and how different data sets relate to each other. Platfora has named this data-management process building a “lens.”
The article discusses thoughts from Platfora Founder and CEO Ben Werther:
Essentially, Werther said, Platfora has turned Hadoop into a sub-second interactive engine that operates much faster than any Hadoop-to-data-warehouse connector or Hive-based approach could ever hope to do. (Hive is the SQL-like query language developed for Hadoop that companies such as Facebook use to turn Hadoop into a data warehouse for unstructured data.) ‘At the point where you can synthesize on the fly,’ he said, ‘[legacy BI tools] start to look like relics of another age.’
Data visualization is certainly an exciting piece in the puzzle, but it is by no means a new way to perform business intelligence. We have seen far more impressive and innovative tools with mobile capabilities to store and analyze large volumes of structured and unstructured data from companies like PolySpot.
Megan Feil, October 31, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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