IntelTrax Summary November 16 to November 22
November 26, 2012
This week the IntelTrax advanced intelligence blog published some excellent pieces regarding the state of big data and analytics technologies.
“Diversity is the New Key for Analytic Success” looks at how Burberry is using analytics technology to analyze customer buying behavior.
The article states:
“SAP is pushing further in this vein and has this week announced its SAP Customer 360 transactional system which the firm says is being used by fashion retailer Burberry to analyse customer buying behaviour and provide on the floor sales staff with access to big data analytics on mobile devices. This “immediate information” is then (in theory) available to help these same staff personalise fashion advice to customers.
Do we really want this amount of technology in our lives?
SAP’s other Co-CEO Bill McDermott has predicted that by 2030 there will be an additional two billion consumers on the planet by 2030 and … “They want to purchase in the digital world,” he said.”
Another interesting story, “Big Data Moves Continue” announced some impressive news in the big data community.
The article states:
“Cray announced it was awarded a contract to deliver a uRiKA graph-analytics appliance to the Oak Ridge National Laboratory (ORNL). Analysts at ORNL will use the uRiKA system as they conduct research in healthcare fraud and analytics for a leading healthcare payer. The uRiKA system is a Big Data appliance for graph analytics that enables discovery of unknown relationships in Big Data. It is a highly scalable, real-time platform for ad hoc queries, pattern-based searches, inferencing and deduction.
“Identifying healthcare fraud and abuse is challenging due to the volume of data, the various types of data, as well as the velocity at which new data is created. YarcData’s uRiKA appliance is uniquely suited to take on these challenges, and we are excited to see the results that will come from the strategic analysis of some very large and complex data sets,” said Jeff Nichols, Associate Laboratory Director for Computing and Computational Sciences at Oak Ridge National Laboratory.”
“Big Data Expert Overlooks the Obvious” shares some interesting thoughts on the future of big data. However, it leaves out some pretty important things.
The article states:
“The goal of all the discussion around big data and data analysis is, as I’ve argued, not to make the wrong decision faster, but to develop the best decision at the right time and deliver the information to the people that most need the information. In an Information Week column Wednesday, Tony Byrne argued small data beat big data in the presidential election.
Call it business intelligence, data analysis or predictive analytics, IT’s role here is to provide a foundation for your company to make the right decisions. Those decisions might be what to charge passengers for seats on a flight, how much to charge to for a season ticket or how many widgets to create to strike the right balance among manufacturing costs, inventory and availability. These decisions are fundamental to business success.”
When it comes to finding big data intelligence solutions that work for your organization, it is important that businesses find a trusted provider. Digital Reasoning’s Synthesys helps streamline expenses for intelligence, healthcare and finance clients.
Jasmine Ashton, November 26, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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