Products and Processes Drive Data so Accessible Data can Drive Success
December 17, 2012
Companies are not receiving accolades for the amount of data they have. When the phrase big data gets thrown around loosely, it can be confusing for people new to the concept as to what value lies in big data. A recent TechCrunch article, “So What If You Have Big Data? Without Processes and Products It’s Useless” drives an important point home related to this misconception. No one is counting terabytes simply for the sake of piling up the most data.
The real value for big data lies in the way it is utilized and the opportunities and insights that can be created from it. The article discusses the two major ways that companies can turn big data into cold hard cash by creating competitive advantages: data-driven processes and data-driven products.
In addition to learning about processes, we also found out more about the landscape of data-driven products:
Twitter, while not a data product itself, licenses its data to providers like DataSift, who then go on to create a data product that companies gobble up for the insight it provides them. Some media companies package up their audience viewership data into products they turn around and sell to channel programmers and content creators.
Whether companies are dealing in data-driven products or data-driven processes, one thing is for sure. An infrastructure component, such as the solution from PolySpot, is integral to connecting every enterprise employee to the information they need to make vital decisions.
Megan Feil, December 17, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
