PolySpot Takes Charge in Putting Big Data into the Right Hands
December 21, 2012
In seeking big results from big data, many smart companies are assessing their needs and formulating a plan. When those steps have been taken, it is then an appropriate time for technological solutions to be sought out. A recent article posted by The Drum called “Define Your Big Data Strategy With These Key Steps” fills us in on more details for how to go about developing such a strategy.
One of the initial steps is to assess the state of current data sets and initiatives. Just because big data is a relatively new phenomenon does not meant that a company has been operating without existing large data sets.
The article informs us of a few subcategories to check out within this assessment:
-Data quality: Check how clean the current data is, assessing volumes of duplicate records across individuals and whether data items captured across different source systems been captured to consistent documented rules
-Data Linkage: different sources of data may operate on different references, e.g. email subscriber lists compared to website transactors. Organizations need to assess how best to link this data together to meet their objectives, again this could be enhanced by considering external data assets
The end goal for many organizations and companies is to increase productivity and create new opportunities for the company at-large. Access to data by any employee that needs it when they need it becomes the most fundamental need for any plan to extract value from big data. Luckily, there are solutions such as PolySpot’s Information at Work that aid in enabling this goal to become a reality.
Megan Feil, December 21, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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