Google Breaks Its Own Record
December 23, 2012
Google has beaten the odds again! In October, the Google broke its own search engine market share record, claiming a total of 66.9% of the total searches made in the US. Bing had its own record with a 16% of the total, but nothing that can compare to Google. Search Engine Watch details this extraordinary event in “Google Smashes US Search Market Search Record, Closes In On 70%.”
Google keeps increasing its percentage of the total market shares, but Bing manages to do grow as well. Bing, the little search engine that could, is not even close to creeping up the high Google numbers. Bing went from 15.9% in September to a solid 16% in November, bumping them up from last tear. Organic searches for Google are close to the 70% mark at 69.5% for October, up 0.1% point from the previous month.
Core searches also saw a record growth:
“After a noteworthy dip in the number of September searches (to 16.3 billion), “explicit core” searches grew 8 percent to 17.6 billion in October. Google led the way with 11.8 billion searches (up from 10.9 billion in September); Bing was second with 2.8 billion searches (up from 2.6 billion); Yahoo was third with 2.1 billion searches (up from 2 billion); Ask was fourth with 560 million searches (down from 565 million); and AOL came in fifth with 309 million searches (up from 287 million).”
Google is eating away at the competition, but in a free market one company cannot monopolize one sector. The same goes for the free Web. Google may be big and mighty, but they are not cause to be afraid.
Whitney Grace, December 23, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
