ArnoldIT to Roll Out Electronic Medical Record Publication
January 31, 2013
In the next three weeks, ArnoldIT will make available a new information service focusing on a specific aspect of electronic medical records. The publication will be similar to Beyond Search and combine elements of our other information services. We plan to tailor the content and approach to the needs of the professional who wants to extract maximum value and minimize the risks often associated with EMRs or electronic medical records. An important part of the EMR team is Jeannene Manning. You can get a detailed profile at http://goo.gl/CGa3e.
Jeannene Manning, a former colleague of Mr. Arnold at the Courier Journal, has worked for more than 20 years in various health and medical related disciplines.
Manning has seen healthcare marketing from both sides of the street. She was a top executive at Humana, the health insurance giant with interests in Medicare, Medicaid and commercial insurance businesses, as well as at Caretenders, a pioneer in home health services. Then she left the corporate side to be the senior vice president at Finelight, an advertising agency with clients in both health insurance and health services, to work in strategic planning, business development, branding and product management targeting both business-to-business and direct-to-consumer.
She said:
Very few marketers have learned how to cut through the acronyms and government jargon to deliver understandable messages to consumers on complex topics,” Manning said. “You have to know your audience and how it’s changing.
An interview with her appears in HighGainBlog, an ArnoldIT information service which reports on business innovation. The full text of her interview is at http://goo.gl/F9smG.
Stuart Schram, January 31, 2013
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