Possibilities for ROI Loom Large for Organizations Using PolySpot
February 4, 2013
While the term big data has been around for quite some time now as a commonly used phrase, there are still some media sources exploring the story and lineage behind the term used today. The New York Times‘ recent article “The Origins of ‘Big Data’: An Etymological Detective Story” delves into the subject, but first presents a staggering fact.
The Library of Congress announced last month that their directory of public tweets had reached 170 billion and this number is only rising. Because of a deal between Twitter and the Library, these tweets are not yet available for researchers to use, but this shows how connected both people and businesses are to big data.
From economists to John Mashey, the author explores possibilities of who should be credited with the origin of big data:
In the 1990s, Silicon Graphics was the giant of computer graphics, used for special-effects in Hollywood and for video surveillance by spy agencies. It was a hot company in the Valley that dealt with new kinds of data, and lots of it. There are no academic papers to support the attribution to Mr. Mashey. Instead, he gave hundreds of talks to small groups in the middle and late 1990s to explain the concept and, of course, pitch Silicon Graphics products.
While the story of big data’s origin is an interesting one, what is more exciting to businesses today are the possibilities for ROI. Technologies such as PolySpot that are designed to increase productivity and efficiency in the workplace are helping organizations achieve competitive advantage.
Megan Feil, February 4, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search.
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