A Case Study for the Use of Onalytica Software
February 7, 2013
In order to tout their product, Onalytica presents a case study in “‘The Onalytica Way’—Onalytica Insight Used in Jefferies Equity Research.” The global investment bank used Onalytica’s solution specifically to research companies whose business models tap into on-line networks. The write-up states:
“The research explores the growth dynamics and business models of UK comparison sites MoneySuperMarket and Rightmove, as examples of businesses which exploit the many-to-many dynamic in different ways. Our previous work with Jefferies includes research analysing the global Fashion debate and retail markets, which eventually led to a buy recommendation on ASOS based on our insights. Using our InfluenceMonitor platform, we draw out brand insights from the online debate to see how these sites’ share of influence has developed over the quarters in comparison to their market competitors.”
For more information on weighting for influence in online analysis, the post points us to another of the blog’s articles titled, not surprisingly, “Weighting for Influence.” It might be worth checking out if you are curious.
I hate to be the one to point this out, but. . . if this worked as they claim, wouldn’t Jefferies be the dominant investment firm? Just asking.
The marketing consultancy was founded in 2004, and is based in London. Onalytica provides clients with “near real-time” analysis with the aim of better positioning themselves amidst day-to-day market changes.
Cynthia Murrell, February 07, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
