If Oracle RightNow Saved a Salesman
February 21, 2013
If only he had had access to Oracle’s RightNow, Willy Loman’s story might have ended differently. Is that what Greg Sirbu is trying to say when he evokes Arthur Miller’s 1949 opus Death of a Salesman? The literary allusion frames a fictional conversation in Perficient’s blog post, “When? Now? Yes! RightNow! You’ll Find it in the Cloud. . . .”
Sirbu recasts Miller’s scene between the ill-fated Loman and his employer, Howard Wagner, as a modern-day conversation. This time, though, the Salesman is able to suggest their company (Widget, Inc.) adopt RightNow, Oracle‘s cloud-based customer experience platform. His pitch sounds a lot like Oracle’s promotional material, explaining the software’s features. The blog’s creator, Perficient, is eventually brought into the hypothetical dialogue:
“That sounds very complex Loman,” Howard said. “Our information technology staff is busy with many other projects, they may not have the time right now to bring what sounds like a great solution up-to-speed in a timely fashion.’
“Howard, we don’t need to worry about that,” Loman said. “Oracle has a solution implementation partner, Perficient, that can bring all the necessary consulting resources to bear to ensure that RightNow is structured just the way we need it built for our business.”
“Sounds like we need to explore RightNow, right now!” Wagner said.
Of course he did. Such a turn of events would have ruined Miller’s play, but that’s beside the point, I suppose. It is an interesting tactic; will enough readers recognize the name “Willy Loman” to make this an effective device?
Formed in 1998, Perficient offers their clients a competitive edge with a variety of Internet-based business technologies. With offices around the world, the company maintains its headquarters in Saint Louis, Missouri.
Cynthia Murrell, February 21, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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