How Does That Make You Feel: Excel Gets Sentiment Analysis Add-In
February 26, 2013
Semantria LLC has announced the launch of its sentiment analysis add-in for Microsoft Excel. This is important because it brings a new facet to the already worldwide software by adding not only sentiment analysis but query based categorization to the fold.
“Semantria Introduces The Unique Excel Add-In 2.0 With Advanced Functionality and New Capabilities,” pretty much lays it on the line for consumers. Powered by Lexalytics technology, Semantria’s text analysis REST API will be able to identify the polarity of a document as well as break it down for separate sentiment signals for each theme, keyword, category and query.
“David Henzel, VP Marketing at NetDNA, explains “We use Semantria’s sentiment analysis for our customer survey and social media analytics, and get great results back in seconds.” And, he adds, “The best part is it runs in one of the world’s most common user environments: Microsoft Excel.””
Sentiment analysis is a pretty cool concept that has already been utilized by many well known social media sites, perhaps none so much as Twitter. Sentiment analysis allows for an intelligence analysis of human feeling through a document.
The question is how well will this add-in translate with Excel? Will it be a match made in heaven or will it be a disaster on a platter? I tend to lean toward the former. Being able to utilize sentiment analysis for query purposes is unique and appealing to mass audiences.
Leslie Radcliff, February 26, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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