ISYS Search Morphs into Content Management
October 2, 2013
I received a PRatronizing email today from an outfit called PRWeb. I get quite a bit of baloney, cheese spread, and faux butter from this outfit. The write up has a darned amazing title:
I suppose this is the influence of the PR savvy folks who want a high Google ranking. With relevance blown out of the water by Fiverr-type operations, I think I understand the wordiness.
Several items jumped from my screen:
- An azure chip consulting firm has rigorously reviewed, tested, analyzed, and tweaked dozens of enterprise content management systems and named ISYS Search Software’s owner (Lexmark, the printer outfit) as a “leader” in a “magic quadrant.” No problemo. I understand “objective” analyses and consultant reports.
- The angle is not “enterprise” as I understand the concept. The “enterprise” narrows to health care. I find this interesting because health care is much in the news, heavily regulated, and a sector under some scrutiny via the MIC RAC and ZPIC initiatives. I won’t go into these US government efforts because the links are not working due to the shut down of the super efficient US government. So I suppose I am to understand that what works in health care will work for Allied Van, JetBlue, and Google. I suppose MarkLogic will assert that its system serves JetBlue reasonably well. Googlers are probably not focused on internal document management in quite the way a hospital in rural Kentucky is.
- There is a link to download the azure chip consultant’s report. I find this interesting because most consultants sell analyses. The right to offer unlimited downloads comes at a price. So if a firm pays for a license to give away a report, I wonder if the report is one of those Fiverr.com-type services with a price tag higher than five bucks.
You will not find too much information about ISYS, the search system which was coded by some Australians in 30 years ago.
Navigate to the “story” and learn about how a printer company is able to deliver a wide range of services to companies struggling with paper and findability. I recall that the new book about McKinsey by Duff McDonald had some harsh words for the simplification that the original Boston Consulting Group’s diagram brought to stressed managers. I suppose the derivations from the BCG model are much better than the original cash cows, dogs, question marks, and stars.
And search? I suppose in the midst of the enterprise content management solution, ISYS and maybe Brainware are chugging along. Lexmark, a printer company, is about one hour from my modest cabin in a hollow in rural Kentucky. Keep that in mind when you tell me I have misunderstood the PRWeb information, the content management thing, and my lack of sensitivity to a square with a plus sign in the middle.
Stephen E Arnold, October 2, 2013
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