Concept Searching Ads from Content Analyst
October 21, 2013
Another search vendor is buying Google ads embedded in content. Attivio has been a heavy user of online advertising based on my clicking and reading. What’s interesting is that this ad is embedded in an article about publishing. I was not logged in as a stateful user. Here’s the ad in context:
The advertiser is Content Analyst. This company has been a low profile outfit in terms of marketing. Will the ad in third party content “work” and make Concept Searching the next Autonomy? I don’t know. My hunch is that unlike Adsense, these embedded ads may be part of Google’s increasing effort to monetize anything it can. As a consumer of content, I find these embedded ads annoying and I skip them.
Stephen E Arnold, October 22, 2013
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