Spotter Details Revealed
October 23, 2013
Spotter is the new way information management professionals can spot data (pun intended). Questions have been flying, however, about how exactly it works have papered the Internet, but we found details from the Spotter Web site itself: “Methodology For The CB News-Spotter #AdBossDigitalBuzz Barometer.” The barometer is a bit confusing. How can an Internet use a tool for meteorologists? The official descriptions explains it better:
“With its propriety web tracking technology, Spotter harvests mentions of the personalities (directors of advertising agencies) followed in the barometer, as well as their quotes and statements, in real time, from a panel of 1000 online media sources / blogs and social networking sites such as Twitter (entire stream), Facebook, Google+, Viadeo and LinkedIn including the public accounts of the personalities themselves (trusting they are clearly identifiable).”
Think of Spotter as more of a marketing/advertising tool to gauge an Internet profile. Spotter gathers data with specific expressions to identify the followed figures and then it is put through the its semantic technology to filter our irrelevant documents. The barometer calculates information based off the pooled data and published on the first Tuesday of every month in the CB Newsletter and available through the CB News Web site. The figure’s profile not simply a machine product. Spotter uses a team of expert media analysts to perform quality checks to guarantee accuracy.
Internet reputation social monitoring tool? Not a bad idea, but instead of focusing on publishing the results solely on their Web site, Spotter may fair better in creating a software package that they can sell.
Whitney Grace, October 23, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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