In Spite of Fears Over AdWords Search Revenue Continues to Rise
October 28, 2013
The article on Search Engine Watch titled Search Revenues Hit $8.7 Billion in First Half of 2013 shows that in spite concerns over Google’s AdWords adjustments, revenue from search ads continues to rise. The ascension, illustrated with bar and pie charts with data from the last ten years, is clear. The switch to Google’s enhanced campaigns has not caused the reduction that many feared was possible. The article explains,
“Mobile revenue increased by 24 percent from the first half of 2012 ($1.1 billion) compared to the first half of 2013 ($1.3 billion) showing that the mobile ad industry shows no signs of slowing down its growth.”Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” said Randall Rothenberg, President and CEO, IAB. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.””
While this is good news for Google and its advertisers, it may leave users in mid-shrug. Isn’t search meant to be about the user’s needs, and not about ad revenue? At this point it is unclear, especially with the Interactive Advertising Bureau’s recent report that clearly demonstrates the health and robustness of the online advertising industry.
Chelsea Kerwin, October 28, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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