Adding Search Results On Top of Search Results
October 30, 2013
Bing is viewed as the redheaded stepchild that hangs around, but no one wants to engage in a conversation with. Microsoft continues to roll out features to entice users to its search engine and this new one is a good idea in concept, but whether it improves search is still questionable. SearchEngineLand tells us that “Bing Gives IE11 Users A Quick Look At The Top Search Result With New ‘Pre-Rendering’ Feature.” The “pre-rendering” feature does this:
“Bing’s pre-rendering feature was designed to reduce the number of tasks needed to complete a “typical search” by using an IE11 pre-render tag that, ‘Automatically downloads and renders the top result page in the background’ without wasting a user’s bandwidth and battery life. Bing recommends website owners leverage the pre-render tag for their web pages, ‘To boost your own visitors’ experience with your site.”
Bing’s overall goal is to reduce the time users spend searching by saving them typing and clicking time. Improving the user-end experience is Bing’s ultimate goal and creating features like this is an attempt for them to compete with Google. The main reason that Bing can even compete with Google is because of the big name behind it. It also gives the impression that scanning a results list is too much work for users. Since when did reading become so difficult?
Whitney Grace, October 30, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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