The Big Data Costume Contest
November 14, 2013
Halloween may be over, but pictures of costumes are still being uploaded to the Internet waiting to be judged. What if someone decided to make a big data costume or dress up as a data analyst? It may be hard to visualize, but Attivio wanted to get into the Halloween fun by asking people what costume best suits their big data initiatives. The idea is that people are personifying a project—everything is alive these days. So Attivio ran a poll and the results are in the article, “Trick Or Treat-Enterprise Information Looks More Like Frankenstein Than Superman.”
What is scary about the results is that a lot of people are dealing with projects as slow as a zombie limp with only 3% saying they have a good return investment.
What are some other scary results?
· “Only 5 percent say they have no big data issues and are as happy as a witch in a broom factory;
· 40 percent complain that they have too many coffins where data goes to die;
· 55 percent admit that combining data and content sources requires a team of mad scientists.”
Ow! Talk about taking a vampire bite and becoming a slave to data slag. If a data implementation is not going as it should, because the plan is way too slow, Attivio suggests a switch to a UIA strategy. They have to throw that last bit of advertising in there. The poll results show a general lack of understanding when it comes to big data.
Whitney Grace, November 14, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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