Whither Hewlett Packard and Autonomy Search?
November 14, 2013
I have not heard much about Hewlett Packard Autonomy search. In the pre-buy out deals, I was seeing announcements about IDOL. The flow of information about Autonomy search has slowed. For example, I navigated to NewsNow.co.uk and ran a query for HP Autonomy. Here is the list of “hits” displayed for me for the last four weeks:
HP Autonomy Releases HP Qfiniti 10 with Deeper HP IDOL Integration TMCnet.com 17:14 Tue, 22 Oct 2013HP Autonomy Powers Up the Contact Center With Release of HP Qfiniti… Marketwire (Press Release) 07:56 Mon, 21 Oct 2013
Autonomy was one of the most ferocious marketers of its search technology. What jumps out at me is that Hewlett Packard is pitching jargon for customer support, education, and marketing. Augmented reality, perhaps Google Glass envy, makes an appearance as well.
I don’t know how HP will generate sufficient revenue from these products to pay off the $10 billion Autonomy purchase price. I find it interesting that search seems to be a second or third class citizen in the new HP world. I assume HP has its vision. Too bad that search has been marginalized in the stream of “news” in the last four weeks.
Stephen E Arnold, November 14, 2013
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