Paris Holds The Next Criteo
November 17, 2013
Ads are how many companies make money using the Internet and startups are creating other ways to monetize the Internet. The Paris-based Criteo, a company that helps retailers make their ads more personal for users, recently went public and according to “5 Reasons The Next Criteo Will Also Come From Paris” from Rude Baguette says that Venture Capitalists are on the hunt for the next Criteo. Why Paris, you may ask?
Since the merger of Publicis and Omnicom advertising agencies co-headquarters have been established in both New York and Paris. Paris, however, is now considered the advertising center of the world, because Publicis has generated more revenue than Omnicom. Also since it started being traded publicly, Criteo has been buying up AdTech startups and the new IPO has allowed them to acquire new talent and money.
Paris has also surged ahead in the big data boom:
“As we noted last month, France has a bit of a Big Data mafia springing up right now. If not evident enough by events like Datajob, a Big Data recruitment event, the dozens of big data startups that have sprung out of ex-search giant Exalead may be a better indicator of how the number of Big Data startups will explode in Paris in the coming years. Whether it’s pre-, re-, or post-targeting, AdTech is powered by big data, and Paris has got the needed search expertise to create innovative solutions for AdTech startups.”
Paris is also Paris. People have flocked to the city for years for its centralized location in Europe as well as many of the major brands that already call it home. It is an economic epicenter that no one has paid attention to because of Europe’s recent financial crisis. Could it be that Paris is on its way to getting itself out of the red?
Whitney Grace, November 17, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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Wow, this article is fastidious, my younger sister is analyzing these kinds of things, therefore I am going to inform her.