Big Thinking about Big Data
December 9, 2013
Big data primarily consists of unstructured data that forces knowledge professionals to spend 25% of their time searching for information, says Peter Auditore and George Everitt in their article “The Anatomy Of Big Data” published by Sand Hill. The pair run down big data’s basic history and identify four pillars that encompass all the data types: big tables, big text, big metadata, and big graphs. They identify Hadoop as the most important big data technology.
Big data companies and projects are anticipated to drive more than $200 billion in IT spending, but the sad news is that only a small number of these companies are currently turning a profit. One of the main reasons is that open source is challenging proprietary companies. It is noted that users are selling their data to social media Web sites. Users have become more of a product than a client and social media giants are not sharing a user’s personal information with the actual user.
Social media is large part of the big data bubble:
“The majority of organizations today are not harvesting and staging Big Data from these networks but are leveraging a new breed of social media listening tools and social analytics platforms. Many are employing their public relations agencies to execute this new business process. Smarter data-driven organizations are extrapolating social media data sets and performing predictive analytics in real time and in house. There are, however, significant regulatory issues associated with harvesting, staging and hosting social media data. These regulatory issues apply to nearly all data types in regulated industries such as healthcare and financial services in particular.”
Guess what one of the biggest big data startups is? Social media big data analytics.
The article ends by stating that big data helps organizations make better use of their data assets and it will improve decision-making. This we already know, but Auditore and Everitt do provide some thought-provoking insights.
Whitney Grace, December 09, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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