Encomium For Oracle And CRM

December 9, 2013

Oracle has made a new acquisition, according to CMSWire in the article, “Oracle Adds InQuira Knowledge Management Technology To CRM Offerings.” Oracle purchased InQuira in hopes to strengthen its stance in the customer relationship management market. By acquiring InQuira, Oracle gains CRM technology for analytics and knowledge management. Oracle wants a piece of the $4 billion revenue CRM pie predicted for 2014. Microsoft, SalesForce.com, and SAP are the company’s biggest rivals. One of the ways Oracle’s rivals stay on the top is by continuing to add new features to their products, such as social media integration. Oracle hopes InQuira’s technology will give it the same, if not better, competitive edge.

“Oracle is a huge software company and its Fusion suite is massive. Many may wonder why Oracle elected to acquire InQuira’s knowledge management technology instead of building its own. Knowledge management is a specialized area and InQuira is one of the market leaders. Acquiring InQuira means Oracle acquires the InQuira’s market leadership — if Oracle can do a good job integrating the technology into its existing product offerings.”

Oracle saves time and cuts development costs by purchasing a company already acknowledged as a leader in the CRM market. InQuira’s reputation and client base is now transferred to Oracle. Was it a good strategic move? Most definitely.

Whitney Grace, December 09, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Acquisition, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.