Attensity May Be on the Rise Again
December 20, 2013
Attensity is a name that comes to mind when organizations need to track social analytics for customer relationship management. The company has not been receiving positive PR in the past year, but when we recently visited Attensity’s management Web page. We noticed that the page had a few new faces with impressive resumes. Will these new board members take the company out of the red and place them on the right path?
Let us review each person. Howard Lau joined Attensity in January 2013, says his LinkedIn page, and he has twenty-five years in the business software sector. He used to be an executive at SAP Labs and SAP Ventures and East Gate Capital. He is now Attensity’s CEO and Chairman. Lau is a venture capitalist and has turned a profit four times the investor’s original investment. He is knowledgeable and has the right experience to turn Attensity around. He checks out well.
Thomas Dreikauss is the general manager of Attensity GmbH in Europe and has the large responsibility of running business development across Western Europe. He has worked in sales management and marketing enterprise software for over twenty years. Derikauss has proven he can build strong teams and helping companies expand beyond a small startup. He worked at Inxight Software GmbH, Xerox PARC, and Business Objects. He was probably brought onto the team, because he is noted to help companies grow when times are tough. Another good apple.
The Chief Financial Officer Frank Brown is next:
“Frank brings over 25 years of experience in the technology and finance industries. Prior to Attensity, he has worked with a number of leading companies in the software, communications, and semiconductor industries, at the executive and board level, to chart corporate strategy and manage internal operations. Frank’s experience includes positions with IBM Corporation, Andersen Consulting, Oracle Corporation and Lehman Brothers. Frank’s background also includes a number of years in the investment banking and venture capital industries. His successful track record as a venture capitalist includes investments across the technology and healthcare sectors. As the founder of Amber Ventures, Frank has worked as a senior finance executive in a variety of privately held technology companies guiding their activities in areas such as budgeting, accounting, fundraising and mergers and acquisitions. Frank received his M.B.A. from The Wharton School of the University of Pennsylvania and graduated from the University of California, Berkeley with a B.S. in Decision Sciences, Finance and Accounting.”
Brown has the important duty of bringing in revenue and rerouting financial plans. It is a difficult position to be in, especially if the company is trying to reinvent itself. Experience and openness to new ideas is the route Attensity should rely on as the company tries to get back on track. It will be a long, winding path up the mountain. These three will act as the climbing poles to keep Attensity from falling.
Whitney Grace, December 20, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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