HP Autonomy: Marketing Collateral from 2011
December 20, 2013
One of the ArnoldIT goslings called to my attention a 2011 PDF white paper with the title (I kid you not):
Human inFormation (sic): Cloud, pan enterprise search, automation, video search, audio search, discovery, infrastructure platfo9rm, Big Data, business process management, mobile search, OEMs, and advanced analytics.
I checked on December 19, 2013, and this PDF was available at http://bit.ly/19Vwkqg.
That covers a lot of ground even for HP with or without Autonomy. The analysis includes some “factoids”; for example:
- Unstructured data represents 85% of all information but structure information is growing at 22% CAGR
- Unstructured information is growing at 62% CAGR.
- Users upload 35 hours of video every minute
- Unstructured data will grow to over 35 zettabytes by 2020
- Videos on YouTube were viewed 2 billion times per day, 20 times more than in 2006.
You get the idea. With lots of data, information is a problem. I need to pause a moment and catch my breath.
Well, “it’s not just about search.” Again, I must pause. One Mississippi, two Mississippi, and three Mississippi. Okay.
Fundamentally, the ability to understand meaning and automatically process information is all about distance, probabilities, relativeness (sic), definitions, slang, and more. It is an overwhelming and continually growing problem that requires advanced technology to solve.
One technique is to use structured data methods to solve the unstructured problem. (Wasn’t this the approach taken by Fulcrum Technologies, what? 25 or 30 years ago? I just read a profile of Fulcrum that suggested Fulcrum did this first and continues chugging along within the OpenText product line up which competes directly with HP in information archiving.
HP points out, “People are Lazy.” More interesting is this observation, “People are stupid.” I thought about HP’s write off of billions after owning a company for a couple of years, but I assume that HP means “other people” are stupid, not HP people.
The white paper explains the history of the database and then offers elucidation about the “architecture of unstructured information.” Here’s the diagram that I find fascinating in light of the comment that one just uses structured methods to deal with unstructured method. I don’t see how this diagram within routes is helping me grasp the concept:
From Human inFormation (sic), Hewlett Packard, page 12.
A second diagram is, I assume, going to make the HP solution more clear, but I see two solutions. One is Sovereign and the other is HP Aut0nomy Technology.
From Human inFormation (sic), Hewlett Packard, page 12.
The white paper concludes that the future is the cloud. The closers for the white paper are:
Human inFormation (sic): the Next Evolution of IT
and then
“Autonomy’s unique Meaning-Based platform enable organizations to seamless incorporate (sic) untapped resources such as phone recordings and emails, in their corporate strategy and benefit from a single point of access to all (sic) of their information.”—Frost and Sullivan’s Keith Dawson who underscores what’s what in HP’s understanding of Autonomy’s functionality.
I enjoy reading documents about search that address decades old methods as if they were today’s inventions.
Please, take a look at this write up. My hunch is that HP spent big money crafting this explanation of search. Insightful, amusing, and I think indicative of what “information retrieval” has become.
Stephen E Arnold, December 20, 2013
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3 Responses to “HP Autonomy: Marketing Collateral from 2011”
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I’m thinking of starting a competing blog, Steven. It will be called “whiteonion.com” and be nothing but poorly written, outsourced and unnecessarily florid tropes desperately farding the decrepit swine of failed acquisitions.
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