Incapsula Study on Web Activity Gives Insight into Bot Behaviors
December 23, 2013
The article on BBC News Technology titled Bots Now ‘Account for 61% of Web Traffic’ expands on the data from a recent Incapsula study that found humans might only account for a shrinking minority of internet traffic. Last years figure was more like fifty/fifty, but this is not as scary as it might sound since most of the ‘bots’ causing this traffic are tools for search engines indexing website content. There are also other ‘good bots’ like those used by analytics companies rating website performances and other such tasks. The article describes some reservations about the numbers, according to Dr. Ian Brown of the Oxford University Cyber Security Centre:
“There will also be some unavoidable fuzziness in their data, given that they are trying to measure malicious website visits where by definition the visitors are trying to disguise their origin.” Despite the overall growth in bot activity, the firm said that many of the traditional malicious uses of the tools had become less common. It said there had been a 75% drop in the frequency spam links were being automatically posted.”
Part of the explanation for this drop is credited to Google’s vigilance over the last year in stamping out this practice. More good news, Incapsula also reported a 10% drop in hacking activities such as stealing credit cards and hijacking sites (grouped together under the term tool bot activities).
Chelsea Kerwin, December 23, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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