A Webinar Adds Value to Data
January 11, 2014
Connotate is offering a webinar called, “Big Data: The Portal To New Value Propositions.” The webinar summary explains what most big data people already know: that with all the new data available, there are new ways to cash in. The summary continues with that people generate data everyday with everything they do on the Internet and that companies have been collecting this information for years. Did you also know that as well as a physical identity that people also have a virtual identity? This is very basic knowledge here. Finally the summary gets to the point about how business value propositions will supply new opportunities, but also leads to possible risks.
After the summary, there is a list of topics that will be covered in the webinar:
· “Review the process of creating big data-based value propositions and illustrate many examples in science and health, finance, publishing and advertising.
· Explore which companies are successful, which are not and why.
· Review the mechanics: How to use unstructured content and combine it with structured data.
· Focus on data extraction, the “curation” process, the organization of value-based schemas and analytics.
· Analyze the ultimate delivery of value propositions that rest on the unique combination of unique data sets responding to a specific need.”
Big data has been around long enough that there should be less of a focus on how the data is gathered and more on the importance of value propositions. Value propositions demonstrate how the data can yield the results and how they can be used. Data value debates have been going on for awhile, especially on LinkedIn. If Connotate and Outsell know how to turn data into dollars, advertise that instead of repeating big data specs.
Whitney Grace, January 11, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
