Cluuz Offline

January 29, 2014

My Overflight system posted an alert a few days ago that www.cluuz.com was returning null sets. I tried to telephone and email the company, but no one has replied. According to Nick Waddell in February 2012, Sprylogics was founded about seven years ago. The co0founder was Avi Schachar, a former officer in Israeli intelligence. His idea for a relationship analysis system became the principal product of Sprylogics. The software gained some traction in Canada.

Sprylogics went public in 2007. When Mr. Waddell wrote his commentary “Investors Look for Cluuz to Sprylogics [sic] Resurgence”, the share price of Sprylogics dropped to one penny. On January 29, 2014, the share price is $0.49, ticker SPY on the Canadian exchange. An analyst report presents the company as a mobile solution.

In December 2013, a Sprylogics’ presentation to investors circulated. The document is “Sprylogics: Seeing beyond the Obvious Investor Presentation.” That document asserted that the company was focusing on “patented, location-based and cont4ext-sensitive search.” Sprylogics intends to monetize the intersection of mobile messaging and local search. The presentation highlights three differentiators for the company’s technology:

More functionality within chat
A method for preventing “users from leaving for third party services”
Keeps users in context via a sharing function.

The company’s technology plus that of Poynt, a “strategic acquisition”, delivers Sprylogics 2.0. The company’s presentation suggests that it has a war chest of $6 million. The search technology appears to come from Nimbuzz.

The management of the company, according to the presentation, consists of:

Marvin Igelman, CEO
Alex Zivkovic, CTO. A 2008 with Mr. Zivkovic is available in the Search Wizards Speak series at http://bit.ly/1egcIlV
David Berman, CFO
Bhavuk Kaul, VP product marketing, who was the head of search at Research in Motion.

If you want to contact the company, I would suggest a snail mail letter to 64 Jardin Drive, 2A in Concord, Ontario L4K 3P3.

The ArnoldIT team was quite fond of the Cluuz.com service.

Stephen E Arnold, January 29, 2014

Written by Stephen E. Arnold · Filed Under Business intelligence, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.