Guidance to Sidestep Big Data Failure
April 8, 2014
The article titled The Metrics Missteps to Fix in 2014 on iMedia Connection offers tips to handle the revolution in marketing that has accompanied the big data era. The advice is aimed at marketers unable to keep up with the technology and all it has to offer. Clues such as only present necessary information and double-check your graphs for clarity may seem obvious enough, but the article offers these generic-sounding tips with a clear understanding of where marketers are generally failing. The article states,
“As data progresses and becomes more sophisticated, it is obvious there will be tons more to learn about the field. This means that it will be necessary to stay on the cutting edge, do your research, and constantly evaluate the quality of your information and reporting. It will often be a hard task, but those who dream of being extremely effective marketers will need to do it.”
There is both encouragement and insight to be found in this article, such as the tip headed “Think big…sample size” which goes on to explain that the most effective representation will be the largest collection of data. Both commitment and focus are necessary for a company to maintain a successful use of data.
Chelsea Kerwin, April 08, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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