HP Autonomy Lands WestJet

April 8, 2014

The article titled WestJet’s Global Web Presence Takes Off With HP Autonomy on Autonomy News announces the decision of Canadian airline WestJet to use HP Autonomy’s Marketing Optimization suite to manage their online presence. HP Autonomy produces globally recognized information management and analytics technology. Due to an ever-increasing volume of customers, WestJet decided to drop their current platform and adopt HP’s for its reputation of excellent customer service, ease of use, as well as the “open, scalable nature of HP’s suite after looking into several possible vendors. The article states,

“WestJet’s award-winning culture of care is all about providing a great experience for our guests,” said Manoj Jasra, digital director, WestJet. “HP Autonomy’s Web Experience Management solution will enable us to extend this terrific guest experience to the marketing portions of our digital properties, by enabling our team to quickly deliver dynamic and helpful content, promotions, and special offers to our guests.”

HP general manager Rafiq Mohammadi added that HP is also glad at the opportunity to work with WestJet in providing guidance as the airline upgrades its web presence. As Canada’s most-preferred airline, offering 120 destinations in over 20 countries, it is no surprise that HP Autonomy is thrilled at their new client.

Chelsea Kerwin, April 08, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.