Norman Rockwell Museum Leaves Behind Twentieth Century
April 18, 2014
Normal Rockwell is associated with his artwork of mid-twentieth century American life and the Saturday Evening Post. Most collector’s items carrying his artwork from plates to wall calendars are making their way to thrift stores as his fans age. Computerworld’s article, “How Big Data Helped The Norman Rockwell Museum Grow Revenue” details how data offered insights into reaching a younger audience.
The Norman Rockwell Museum used DigiWorks’s services to capture transactional data and then create a shopping profile for individual users to recommend products.
“The principle is simple: If you offer someone something they need, right before they need it, they’re more likely to buy. To do that, you need to understand your customers as individuals. If a customer once bought something for an infant six months ago, you need to understand what that means.”
Big data has saved Norman Rockwell from obscurity and even made it better. Could they do the same for the old masters?
Whitney Grace, April 18, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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