New ArnoldIT Search Video: Jargon and Its Impact
April 23, 2014
Stephen E Arnold’s new enterprise search video is no online. You can view the six minute video via YouTube. The lingo and argot generated by enterprise search vendors helps make sales. An unfortunate side effect is confusion and obfuscation. Is a product really a “killer”? Do you need linguistics, semantics, and analytics to find a presentation by the CEO? The short video, based on a talk given by Mr. Arnold at a conference in Boston several years ago, strikes at the heart of a fundamental problem for procurement teams—Figuring out exactly what a system can really do.
Kenneth Toth, April 23, 2014
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6 Responses to “New ArnoldIT Search Video: Jargon and Its Impact”
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As a purveyor of such jargon, I cannot help but agree with your sentiment, Steven. You’ve defined the characteristics of the vendors in the market. If you look at other markets of a similar ilk like content management, business intelligence, data warehousing, OLAP and you will find a similar tendency to solemnify certain techniques as magical elixirs. It all boils down to the fact that modern algorithms are not sentient.
Google and Amazon have figured out search on the Web. The class of algorithms called PageRank was the last breakthrough in search, and they only work on the Web, not behind the firewall.
Big Data is the latest trope in a long and proud tradition of marketing memes. We must learn to endure and embrace these terms as defining the zeitgeist of an era and be prepared to embrace the next one that comes along. In a few months the golden calf of Big Data will be replaced with the stone tablets of “semantics” or “entity enrichment” or whatever jargon from 1989 can be repurposed for the people who were born in 1989.
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New ArnoldIT Search Video: Jargon and Its Impact : Stephen E. Arnold @ Beyond Search
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