SonicSearch and EasyAsk: Some Work to Do
June 26, 2014
I read “EasyAsk Helps Sonic Sense Offer Unprecedented Search Flexibility and Accuracy on Magento Site.”
The EasyAsk for Magento solution has allowed Sonic Sense to deliver a much richer user experience with visual Search-as-you-Type, natural language search with highly accurate results and dynamic relevant navigation.
EasyAsk is a better choice than Solr, according to the write up:
“Sonic Sense is another shining example of the dramatic improvements in customer experience that EasyAsk delivers for Magento or any e-commerce site, said Craig Bassin, EasyAsk CEO. “EasyAsk’s solution is head and shoulders above the SOLR option and other third party search solutions for Magento Enterprise which is proven by the results at Sonic Sense and dozens of Magento customers flocking to EasyAsk.”
I navigated to www.sonicsearch.com and ran some queries. I will boil down my experience to one representative query, and invite you to run your own queries to make sure I did not miss a key point.
My test query was “audio mixer recorder.” I received three results pages. The results on the first page did include audio mixer with recording functions. However, the results on pages 2 and 3 were not relevant. This type of query relaxation allows a company to display more results, giving the impression of a hefty line up of products.
However, the faceted navigation function did not work. On page three, when I clicked on the option for the two products between $1 and $100, the system did not return a results page.
Response time struck me as sluggish. I did not expect Amazon-type displays, but I found myself wondering about the suitability of the SonicSense infrastructure to the demands of the search system.
For more information about EasyAsk, a natural language search system once owned by Progress Software, navigate to www.easyask.com.
Stephen E Arnold, June 26, 2014
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