Google Manipulating Content And Yelp Is Perturbed
July 30, 2014
Google is manipulating search results so that they favor Google content over Yelp. What a big shocker! Not really, so why are some people surprised? TechCrunch says “Leaked Documents Show How Yelp Think It Is Getting Screwed By Google.” To retaliate, Yelp has joined a formal complaint about the leniency of an EU antitrust settlement with Google. In 2013, Google flew through a similar settlement in the US that deemed bumping up their own products was legal. Yelp and others do not want the same thing to happen in the EU.
The leaked documents show how Google search results differ in the US and in Europe. Follow the above link and you will be amazed how US results are like looking at a Google shopping catalog and EU results are more toned down.
“My source says Yelp believes this is because Google wants to downplay in front of the EU regulators how it manipulates results until a lenient settlement passes. The source says that in some cases, even searching on Google.com from a European IP address will illustrate less aggressive marketing of Google’s own services like Google+, suggesting Google is actively trying to hide these result formats from people in Europe.”
That’s the just the tip of the iceberg when you read the other leaked documents, including a user-behavior study Yelp headed. Google’s tactics are classic ways to deter clients from competitors’ products. Unlike physically taking a customer away from Yelp, Google is altering the information, so people are digest Google content from them and only them. The argument then is are Google’s tactics interfering with a free market?
Whitney Grace, July 30, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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