A More Transparent Twitch

November 6, 2014

As many of you probably know, the website Twitch is a video platform for the gaming community. There, one can watch live streams and recordings of gameplay from a plethora of video games and, of course, chat about them. There is also sponsored content in the mix. Now, the Next Web tells us that “Twitch Promises ‘Complete Transparency’ with New Sponsored Content Policies.” The article relates:

“Twitch has continued to grow, it has to worry more and more about how its broadcasters behave. Today, the video game streaming service is addressing how sponsored content will live on the site going forward. Beginning today, all sponsored content on Twitch will have a Sponsored Channel badge applied to the stream. If you’re a subscriber to the Twitch newsletter you will also see a banner signifying sponsored content. Twitch wants to make sure that when a brand is sponsoring a stream — usually by offering up pre-release games or new games to popular broadcasters — viewers are aware of the deal between the broadcaster and the brand.”

Writer Roberto Baldwin adds that the site hopes to sidestep criticism with this move. He notes that, because Amazon acquired Twitch in August, we can expect more “grown-up corporation” moves from the service. Is that a good thing or a bad thing?

Cynthia Murrell, November 06, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under News, Video

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.