Disney and Search
November 10, 2014
I won’t bore you with the Disney InfoSeek adventure. Sigh. If you want to know how Disney is approaching Web search, read “Disney Fights Piracy With New Search Patent.” The system and method is intended to filter out content not licensed by means known to Disney. The write up’s headline suggests that a system and method in the form of a patent will “fight piracy.” Interesting notion, but I think the idea is that Disney has built or will build a system that shows only “official” content.
The notion of building a specialist Web site is an interesting idea. The reality may be that traffic will be very hard to come by. The most recent evidence is Axil Springer’s capitulation to the Google. Axil Springer owns a chunk of Qwanta. Again a good idea, but it does not deliver traffic.
If you build a search engine, who will use it? Answer: Not too many people if the data available to me are correct.
Stephen E Arnold, November 210, 2014
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