Enterprise Data Discovery for Self-Service Search
November 12, 2014
The article titled The Five Rules for Data Discovery on Computerworld discusses Enterprise Data Discovery. In the pursuit of fast-paced, accurate data analytics, Enterprise Data Discovery is touted in this article as a ramped up tool for accessing relevant information quickly. The first capability is “governed self-service discovery” which enables users to reformulate their data search on their own. This also allows for the blending of data types including social media and unstructured data. The article also emphasizes the importance of having a dialogue with the data,
“You also discovered that the spike in sales occurred in the middle of the media campaign and during the time of the spike, there was a major sporting event. This new clue prompts a new question – what could a sporting event have to do with the spike? Again, the data reveals its value by providing a new answer – one of the advertisements from the campaign got additional play at the event. Now, you have something solid to work on.”
According to the article, Enterprise Data Discovery offers a view of the road less travelled, enabling users to approach their discovery with new questions. Of course, the question that arises while reading this article is, who has time for this? The emphasis on self-service is interesting, but it also suggests that users will be spending a good chunk of time manipulating the data on their own.
Chelsea Kerwin, November 12, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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