Attivio Sponsors a Hackathon
November 13, 2014
Short honk: I find this item interesting: “Attivio to Sponsor Qlik World Conference 2014.” Attivio is providing financial support to a Qlik hackathon. The idea is for participants to become the “ultimate hacker for good.” See http://bit.ly/1ufoeXn. What will the hackers hack? If the goal is business intelligence, will these efforts be directed at open source content or other repositories?
There are media luminaries on the conference program; for example, Mark Cuban. The information about the program states that sessions, times, and locations are subject to change.
The only question I have is, “Is this a user conference or a commercial conference?” I know that Qlik offers software that, to me, seems to overlap with Attivio’s functionality.
With the increasing interest in without permission breaches of major systems, is a hackathon a completely positive positioning?”
My take is that this is essentially a single company affair designed to create a big marketing blast. I hope it works. As I pointed out, traditional vendors face a difficult challenge from firms that are offering what I would call “revolutionary approaches.” Watch for my upcoming Information Today write up that explains how some vendors have been leapfrogged by firms pushing information access in a new and quite useful direction.
Stephen E Arnold, November 13, 2014
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