The Use of Semantic Enrichment for Scholarly Publishers
November 20, 2014
The article titled The Power of Semantics on Research Information investigates the advancements in semantic enrichment tools. Scholarly publishers are increasingly interested in enabling their users to browse the vast quantity of data online and find the most relevant information. Semantic enrichment is the proposed solution to guiding knowledge-seekers to the significant material while weeding out the unnecessary and unrelated. Phil Hastings of Linguamatics, Daniel Mayer of Temis and Jake Zarnegar of Silverchair were all quoted at length in the article on their views on the current usages of semantic enrichment and its future. The article states,
“Daniel Mayer, VP product and marketing at TEMIS, gave some examples of the ways this approach is being used: ‘Semantic enrichment is helping publishers make their content more compelling, drive audience engagement and content usage by providing metadata-based discoverability features such as search-engine optimisation, improved search, taxonomy/faceted navigation, links to structured information about topics mentioned in content, “related content”, and personalisation.”
Clearly, Temis is emphasizing semantics. Mayer and the others also gave their opinions on how publishers in the market for semantic enrichment might go about picking their partners. Some suggestions included choosing a partner with expertise within the field, an established customer base and the ability to share best practices.
Chelsea Kerwin, November 20, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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