A New Spin on Search: Enterprise Listening Platforms

December 6, 2014

In my Yahoo Alert this morning, I saw an item which puzzled me.

When I clicked on the link, I was shown this item from Yahoo Finance: “Independent Research Firm Ranks Visible Technologies as a Leader in New Enterprise Listening Platforms Report/”

The article from MarketWired informed me:

In addition to securing a Leadership ranking among a pool of 11 enterprise listening software and service providers, Visible received among the second highest rankings in the Strategy category. Its road map was cited as including “self-service research tools and additional automation of client-specific data.” The report also stated that “Visible marries an intuitive dashboard that enables users to uncover insights and refine search with high-quality consulting.”

Yep, search is part of the Forrester “enterprise listening platform” functionality. I must admit that the azure chip consultants will resonate with this phrase. I am not sure what it means. I think I get the search part, but the mashing up dashboards, social media, advanced data processing capabilities, and partnership plans amuses me.

Whatever floats one’s boat and boosts one’s revenues is okay with me. I am not sure what Simpson’s mathematics means but it generates revenues and apparently helps sell newspapers.

Stephen E Arnold, December 6, 2014

Written by Stephen E. Arnold · Filed Under Business strategy, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.