LucidWorks (Really?) Wants to Kill Splunk (Really?)
December 22, 2014
Let’s hear it for originality. LucidWorks (really?) is not content to watch Elasticsearch’s lead in the open source enterprise search sector. LucidWorks (really?) seeks to distinguish itself in committing metaphorical murder of Splunk, one of the go-to log file centric solutions. What makes life more interesting is that the murder, which seems quite improbably, is patricide. The president of LucidWorks (really?) is a former Splunk employee.
Now that’s the stuff of Greek tragedy recast as Silicon Valley silliness. Navigate to “Lucid Woks Preps Solr Stack as Splunk Killer.” Note that LucidWorks (really?) is not yet a Splunk or anything else Richard Speck. If Recorded Future-type systems were to process this statement, I am not sure it would warrant more than a two percent probability. But here’s the plan:
SiLK “is a solution that relies on open core components that organizations can use to manage log data at scale,” said Will Hayes, LucidWorks chief product officer.The SiLK package combines Apache Lucene/Solr with a number of open-source analysis tools, namely Apache Flume, LogStash and Kibana.
LucidWorks will play catch up to Elasticsearch’s open source offering. Why catch up when you can try semantically questionable marketing ploys?
I think the dearth of marketing creativity is illustrative of the absence of fresh ideas at LucidWorks (really?). One thing is certain: use of the term “murder” will mark LucidWorks (really?) in an interesting way.
Hitting revenue targets, retaining staff, and innovating would be my preferred approach to this open source enterprise search company’s future. But if murder is the company’s game, “Book ’em, Dan O. Marketing silliness.”
Stephen E Arnold, December 22, 2014
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