The Big Data Future for Industries and Consumers
December 24, 2014
The article on LinkedIn titled The Big Data Economy: Here’s What Your Must Know discusses the scope of the big data movement. The article begins by dismissing any notions that big data is only a trend before moving on to what that means for consumers and industries. The article states,
“Healthcare, finance, construction, retail, marketing, education, security, logistics – the list of uses that are being found for big data is growing as quickly as the data itself is… There is virtually no human endeavor which can’t be improved with better knowledge of the subject, and big data is all about making sure we know as much as possible about a problem or situation before we take action.”
The article goes on to discuss the ramifications of the ever-growing prevalence of big data. If we take it as a given that everything we do, from grocery shopping to googling, is being taken into some sort of statistical analysis, what does it mean for our privacy? The article is hopeful, though vague, on the future of consumer privacy, suggesting “push back” that will eventually occur. Perhaps it is more likely that, like the frog in the pot of water, when the heat is turned up we simply won’t notice we are being boiled. At the same time, industries have little choice about using big data. Those who do not will be left behind, presumably with the paperback book and the CD player.
Chelsea Kerwin, December 24, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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