Roundup of Personalization Software for Search Improvement
January 8, 2015
The article titled 15 Website Personalization and Recommendation Software Tools on Smart Insights contains a roundup of personalization software. Think of Amazon.com. Groups of customers see vastly different suggestions from the store, all based on what they have bought or looked at in the past and what other people who bought or looked at similar items also considered. But in the last few years personalization software has become even more tailored to specific pursuits. The article explains the winning brands in one category, B2B and publisher personalization tools,
“Evergage is mentioned as tool that fits best in this category. WP Greet Box is a personalisation plug-in used by WordPress blogging users, including me once, to deliver a welcome message to first time users depending on their referrers. It’s amazing this approach isn’t used more on commercial sites. WP Marketing Suite is another WordPress plugin that has been featured in the comments.”
The article also explores the best in the category of Commerce management systems. The article states that “both Sitecore and Kentico have built in tools to personalize content based on various rules, such as geo-location, search terms…” this is in addition to the more widely understood personalization based on user behavior. The idea behind all of these companies is to improve search for consumers.
Chelsea Kerwin, January 08, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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Roundup of Personalization Software for Search Improvement : Stephen E. Arnold @ Beyond Search