The Future of Big Data, Quality Not Quantity
January 12, 2015
The article titled The Investor Perspective: A Turning Point for Big Data and the Enterprise on Silicon Angle discusses the changes ahead in how companies approach their big data stores. The article discusses the flawed perspective that it was entirely about quantity when it came to big data. It posits that instead, we should be more focused on the information it is possible to glean from the data at hand, as well as how to use the data to improve customer experience (for example, personalization software.) The article asserts,
“Another major challenge has been the steady stream of big data scientists in high demand across all industry sectors available to help. According to a recent McKinsey & Co. report, there will be a 50 percent gap in the supply of data scientists versus demand in 2018. Furthermore, the report projects “a need for 1.5 million additional managers and analysts in the U.S. who can ask the right questions and consume the results of the analysis of Big Data effectively.”
Clearly, anyone who still believes that just compiling more and more data will be far behind in the coming years. Understanding the data and making good use of it will prove to be much more important. The article is definitely doing some cheerleading for big data, but with some caution signs to avoid misunderstanding how big data works.
Chelsea Kerwin, January 12, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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